A complete guide to pricing strategy for online courses

Choosing a price for your online course is a critical step in the course creation process.

Course pricing controls every aspect of your online course business– it determines the type of online marketing you can do to promote your course, the type of students your course will attract, the amount of support you’re able to provide, as well as the amount of revenue you generate. One thing’s for sure: you need to have a strategic plan.

How To Price Your Online Course offers practical ways to think about pricing your online course, as well as tips and best practices to consider.

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What you'll learn from this course

  • The dangers of pricing your course too low

  • When to offer a paid course vs. a free course

  • Best practices of online course pricing

  • Key factors to consider when pricing your course

  • Ways to increase the value of your course

  • A real example of successful course pricing strategies

What students are saying...

Lora Leathco

“I love the easily digestible segments. There is so much info packed into a short course. It really helps you see the real value of your course beyond your perception of your self-worth. I also love that there are so many ideas for growing your cou...”

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“I love the easily digestible segments. There is so much info packed into a short course. It really helps you see the real value of your course beyond your perception of your self-worth. I also love that there are so many ideas for growing your course business and increasing pricing as you go. ”

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Jay Moulton

“This course really nails the essentials in understanding how to price your online courses!”

“This course really nails the essentials in understanding how to price your online courses!”

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Danielle Gardner

“Pricing courses too low is something I've done in the past so I appreciated the guidance provided on this matter. The pricing tiering information was particularly helpful as were the examples on how to add value so that the price tag can be justif...”

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“Pricing courses too low is something I've done in the past so I appreciated the guidance provided on this matter. The pricing tiering information was particularly helpful as were the examples on how to add value so that the price tag can be justified to the buyer. ”

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jenny petridis

“The training course was like a light bulb. Thank you so much. I feel much more confident to create my course and price it and I am inspired with the ideas presented on adding perceived value to my course. This course also confirmed my thoughts on ...”

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“The training course was like a light bulb. Thank you so much. I feel much more confident to create my course and price it and I am inspired with the ideas presented on adding perceived value to my course. This course also confirmed my thoughts on not devaluing my course. Furthermore, having this course delivered in short videos, surprisingly kept my interest throughout and was validation that one doesn't need to create super professional interactive videos with bells and whistles for student engagement! I'll definitely watch it multiple times. Can't wait to launch my course. Thank you Thinkific. ”

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Meet Your Instructor

Greg is the Founder and CEO of Thinkific, a software platform that makes it easy to create, market and sell online courses. Greg was working as a corporate lawyer for one of the largest law firms in the country when he launched an online course as a side project. Revenues from his course soon surpassed his salary as a lawyer, and Greg jumped into online education full time. Since then, Greg and his team at Thinkific have helped thousands of coaches, authors, speakers, and companies grow their businesses through online education.

Greg Smith

CEO of Thinkific

Greg Smith

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